If you go to CUPS in the browser, after doing the driver package installs, have you checked to see if the printer is showing here?
If so, then you should try the following:
- open Control Center
- (under Administration) click on Printers
- confirm that your printer is showing there
- double-click on your printer
- you should see a "Print Test Page" button enabled if it is on
- try the Test Page
Working thru from first principles ...
Were you aware of the following Support Page, and have you downloaded and installed the necessary drivers?
Also, please confirm the printer is direct-attached via USB2/3 at computer (printer is, per specs, USB2).
Verify that the USB cable is functional by trying it for another device, or use a different cable to make the connection to see if the printer responds.
You might need to specifically program an IP address, but only if you are on a network, which USB seems to indicate you are not. However, if you want to see some discussion and hints about that possible approach, the following post can give you some insights, even if not directly related to your printer.
For some details on debugging CUPS, the following posts has details about halfway down: