Personally, about Ubuntu and desktop, I don't see anything particularly worthy of their time and attention, outside from what they already do at this point. Nor do I seem to have a good grasp of whatever it is that the community seems to ask more from them.
Ubuntu as a base has personally been quite reliable to me for daily desktop use, even the default Ubuntu Gnome desktop. I usually interpret it in a way that Ubuntu and Canonical matured and regained their focus after multiple mishaps back in the time of Mir and Unity. Ubuntu 18.04 is quite the welcome release for me, for the similar reasons. If Gnome's not anyone's poison, we have flavours for that (just like Ubuntu Mate). Ubuntu works closely with these projects to ensure delivering a well-rounded experience based on the same criteria that drives the default.
On Canonical's end, I think it would be pretty difficult to do more than what they do right now. What people generally seem not to understand is that Canonical and Ubuntu is always beyond the desktop. You have IoT, Core, and Server. From what I heard, there's even the Robot Operating System. That's what their focus is on; the industry. Industry gives them economic input, and that's great for a for-profit company. That's what they're supposed to do anyways. There's only so much that they could allot for something that they want to work on, and I think those people are doing a good job.
From my perspective, things about the desktop should be the worries of the project team behind that desktop environment primarily. Distributions are responsible for packing them, and making sure they work well on their end. So, in that same point of view, it becomes particularly difficult for me to grasp what users ask for from Ubuntu that they couldn't from the DE teams.
If it's really about that, there's hardly ever any constructive criticism that you'd hear from these very people. As from earlier, Ubuntu works closely with the teams behind the flavours. Additionally, they work on some useful extensions (and Yaru) on top of Gnome to provide that very experience. Yet, it seems to be always 'parroting' about Snaps. People, particularly relatively inexperienced ones, echo the same nonconstructive criticism about how Snaps are bad, often for reasons that are just really mind-numbing to hear. That is despite the fact that they hardly know anything about Snaps really, about what its goals are, and what is it used for.