In order to reduce confusion among users and to unify the Ubuntu MATE branding, I recommend to specify the Software button in the Welcome application to Software Boutique and to change the Ubuntu MATE Boutique page to Ubuntu MATE Market. The word Shop does not quite fit and Ubuntu MATE only receives commissions on the sale of these products as far as I know. Why not call it Market (it is a much more meaningful word and goes well with MATE) and create a possibility for people to offer Ubuntu MATE related services (such as trainings, installation, troubleshooting, etc.) in addition to hardware, stickers, shirts, etc., in short, to make it a more interactive and exciting part of the entire Ubuntu MATE experience. As a side effect, the boutique double naming issue would be resolved.
