Why "MATE" Rather Than "Mate"?

I know this is a bit pedantic, but I'm curious. I assumed MATE was an acronym since it's all caps. But the MATE desktop project page says it's named after the plant "maté". Then why is every letter capitalized? If it's not an acronym, then all caps indicates yelling. Like "MATE!"

Does anyone know why "MATE" is all-caps?

Thanks

Maybe for that reason MATE (software)

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Thank you for the info!